How to Sell a Sh*tload of Managed Services
Without Selling Your Soul

Doing great work used to be enough to win clients.Now you’re buried in a sea of look-alike MSPs, every one of them claiming to be a “trusted advisor” while slinging bottom-barrel pricing and empty promises.Meanwhile, you’re trying to grow the right way: serving clients well, building a real team, and pushing for profit. But without a repeatable way to sell, you’ll keep hitting the same growth ceiling over and over again.This book is your way out.Inside, Brian Gillette—creator of the Feel-Good Close, host of The MSP Sales Podcast, a former VP of Sales, and advisor to hundreds of MSPs—shares the 7-Step Scaling Framework built specifically for service providers who want to grow without breaking.
This isn’t just a sales book. It’s a roadmap for scaling with clarity, confidence, and a business that actually gets stronger as it grows.You’ll learn how to:Fix your data before it costs you bigBuild a lead-gen engine that doesn’t rely on luck or referralsCreate offers that prospects can’t say no toSet goals that don’t make your team quitDelegate sales without losing controlKeep customers happier (with higher margins)Navigate the messy middle as your MSP evolves from founder-led selling to scalable, repeatable growthNo hype. No hustle-bro nonsense. No fear-based garbage. Just a battle-tested, painfully honest guide to selling a sh*tload of managed services without losing your mind, or your margins.Because the good guys deserve to win.