How to Price Effectively
A Guide for Managers and Entrepreneurs

A book that covers great case studies and explains concepts that may initially sound counter-intuitive very lucidly (for instance, can you price below the cost-based method and still make money?). A definite read to understand the theory of pricing models, along with following up with execution. Wha......more

If you are struggling with the question "my prices cover costs but hard to say whether should charge less or more" that book may help find the answer. "The confessions of the pricing man" impressed me more, this one seems to be more structured and provides important tips which help make a more consc......more

Best value the money could buy. Especially, I bought it by accident through Kindle Unlimited. However, I wish I had paid more as it's that good. Love the value pricing framework provided by the book. It is simple, yet well-thought. Case studies were really good. I liked the questionnaire in the end......more

As the author of a few pricing books that this author would most likely criticize, I approached this book with an open mind. There are several things I enjoyed about this work. His Value Pricing Framework based on Costs, Customer Value, Reference Prices, and Value Proposition, has merit (except for......more

WHAT A BOOK¡¡¡, this one belongs to my golden collection of books; managers, starters, marketing specialists etc, must read this book and put in practice all pricing strategies, pricing has become the mainly and most important issue in selling product and services, what most of us used to do?, calcu......more