How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market, Mark Payne
  • List: $24.99  |  Sale: $17.50
    Club: $12.49
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market

Author: Mark Payne

Narrator: David Chandler

Unabridged: 10 hr 30 min

Format: Digital Audiobook

Publisher: Recorded Books

Published: 10/07/2014

Genre: Business & Economics - Decision-making & Problem Solving

Synopsis

Today, innovation is seen by business leaders and the media as the key to growth and successa burning issue in every company, from startups to the Fortune 500. In this space, Fahrenheit 212 (dubbed "The Epicenter of Innovation" by Esquire) is viewed as a high-performance innovation SWAT team, able to solve the most complex, mission-critical challenges. In its first ten years of life, under Mark Payne, Cofounder, President, and Head of Idea Development, Fahrenheit 212 has worked with such giants of industry as Coca-Cola, Samsung, Hershey's, Starbucks, Mattel, Citibank, P&G, American Express, GE, and Goldman Sachs. It has been praised as a hotspot for innovation in publications like Fortune, Esquire, Businessweek, and FastCompany. What Drives Fahrenheit 212's success is its unique methodology; combining what it calls Magicthe creative side of innovationwith Money, the business side. They explore every potential idea with the end goal of bringing an innovative product to market in a way that will transform a company's business and growth. In HOW TO KILL A UNICORN, Payne pulls back the curtain on how the company is able to bring more innovative products and ideas successfully to market than any other firm, and offers inside accounts of how they solved their biggest challenges. Embedded in their approach to new ideas are hard-earned lessons about what separates innovations that work from those that dont. The lessons in HOW TO KILL A UNICORN are designed to help any innovator turn ambition, sweat and the alchemy of human imagination into real products that change peoples lives. From the Fortune 500 C-suite exec, to the startup entrepreneur, to the next-door neighbor tinkering in his garage, this book defines new ways to drive innovation throughout any business, company or culture.

Recommended

Change by Design, Revised and Updated How Design Thinking Transforms Organizations and Inspires Innovation, Tim Brown
Change by Design, Revised and Updated...
by Tim Brown

List: $23.99

Sale: $16.79

Club: $11.99

Narrator: TBD
Published: 03/05/2019

Blink The Power of Thinking Without Thinking, Malcolm Gladwell
Blink
by Malcolm Gladwell

List: $19.98

Sale: $13.99

Club: $9.99

Narrator: Malcolm Gladwell
Published: 04/01/2006

Super Thinking The Big Book of Mental Models, Gabriel Weinberg
Super Thinking
by Gabriel Weinberg

List: $22.50

Sale: $15.75

Club: $11.25

Narrator: RenA© Ruiz
Published: 06/18/2019

When: The Scientific Secrets of Perfect Timing, Daniel H. Pink
When: The Scientific Secrets of Perfe...
by Daniel H. Pink

List: $17.50

Sale: $12.25

Club: $8.75

Narrator: Daniel H. Pink
Published: 01/09/2018

The Servant: A Simple Story About the True Essence of Leadership, James C. Hunter
The Servant: A Simple Story About the...
by James C. Hunter

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Tony Pasqualini
Published: 05/09/2017

The Power of Agency How to Gain Confidence, Make Effective Decisions, and Create a Life on Your Own Terms, Anthony Rao
The Power of Agency
by Anthony Rao

List: $26.99

Sale: $18.89

Club: $13.49

Narrator: Sean Patrick Hopkins , Dr. Paul Napper , Ph. D. Anthony Rao
Published: 03/05/2019

Outliers The Story of Success, Malcolm Gladwell
Outliers
by Malcolm Gladwell

List: $26.98

Sale: $18.89

Club: $13.49

Narrator: Malcolm Gladwell
Published: 11/18/2008

A Curious Mind The Secret to a Bigger Life, Brian Grazer
A Curious Mind
by Brian Grazer

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Norbert Leo Butz
Published: 04/07/2015

Sprint How to Solve Big Problems and Test New Ideas in Just Five Days, Jake Knapp
Sprint
by Jake Knapp

List: $17.99

Sale: $12.59

Club: $8.99

Narrator: Dan Bittner
Published: 03/08/2016
{"id":"657202","ean":"9781490642345","abr":"Unabridged","title":"How to Kill a Unicorn: How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market","subtitle":"How the World's Hottest Innovation Factory Builds Bold Ideas That Make it to Market","author":"Mark Payne","rating_average":"0","narrator":"David Chandler","ubr_id":"657202","abr_id":"0","ubr_price":"24.99","abr_price":"0.00","ubr_memprice":"14.99","abr_memprice":"0.00","ubr_narrator":"David Chandler","abr_narrator":"","ubr_length":"Unabridged: 10 hr 20 min","abr_length":"Abridged: "}