How to Grow Your Business Like a Weed..., Stu Heinecke
How to Grow Your Business Like a Weed..., Stu Heinecke
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How to Grow Your Business Like a Weed
A Complete Strategy for Unstoppable Growth

Author: Stu Heinecke, Nicola Corzine

Narrator: David de Vries, Stu Heinecke, Hillary Huber

Unabridged: 8 hr 24 min

Format: Digital Audiobook Download

Published: 06/01/2022


Synopsis

A playbook for growing your business no matter the circumstances.“Weeds scale faster than any business. It’s in their DNA.”—Kathy Ireland, CEO, Kathy Ireland WorldwideHall-of-Fame-nominated marketer, bestselling author, and Wall Street Journal cartoonist Stu Heinecke shares his fascination with weeds and how anyone can grow their business into something resilient and unstoppable.How to Grow Your Business Like a Weed applies a model to business growth, examining the successful strategies that ordinary weeds use to spread, and prosper in almost any situation.This book will enable readers to apply strategies, mapping their own path to rapid and sustainable growth, while providing focus on weed-based attributes to get the job done quickly and effectively. It also provides a pathway to transform their entire team into a collective of weeds operating on behalf of the company, acting as an incubator for innovation and productivity, while enriching their own opportunities for growth and security.An accessible and practical guide that leaders and companies across industries can help increase their market share, prominence, and customer base, this book enables them to grow, expand, dominate, and defend their turf.Stu has explored the Weeds model for several years, collecting insights from thought leaders from the worlds of business, government, and entertainment including: T. Boone Pickens, Kathy Ireland, General Barry McAffrey, Henrik Fisker, Gareb Shamus, Giovanni Marsico, Esther Dyson, Christopher Lochhead, Nathan Myrhvold, Carmen Medina, Jon Ferrara and Jonna Mendez.

Author Bio

Stu Heinecke is a Wall Street Journal cartoonist, Hall-of-Fame-nominated marketer, and author. Heinecke discovered the magic of "Contact Marketing" early in his career, when he launched a Contact Campaign to just two dozen Vice Presidents and Directors of Circulation at the big Manhattan-based magazine publishers. That tiny $100 investment resulted in a 100% response rate, launched his enterprise, and brought in millions of dollars worth of business.

Heinecke is the host and author of the How to Get a Meeting with Anyone podcast and blog, and founder and president of Contact, a contact marketing agency, and cofounder of Cartoonists.org, a coalition of famed cartoonists dedicated to raising funds for charity, while raising the profile of the cartooning art form. He lives on an island in the pristine Pacific Northwest with his wife, Charlotte, and their dog, Bo.

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