How to Change Minds: The Art of Influence without Manipulation, Rob Jolles
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How to Change Minds: The Art of Influence without Manipulation

Author: Rob Jolles

Narrator: Rob Jolles

Unabridged: 4 hr 51 min

Format: Digital Audiobook

Publisher: Ascent Audio

Published: 06/25/2013

Genre: Business & Economics - Consumer Behavior


Persuade, Don't Push! Surely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles's wise advice-illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories-will help you ensure that changing someone's mind is never an act of coercion but rather one of caring and compassion.

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