How to Change Minds
The Art of Influence without Manipulation

I did not enjoy listening to this book. While I do believe that it does contain some valuable advice, listening to it was like being subjected to an 8 hour long infomercial. I've already bought the book I don't need to be sold on it! The author seems to spend a lot of time convincing the reader to l......more

The book should be half as long. There is some good information in here, but not worth everything you have to read to get to it. Generally, I wouldn’t recommend it for that reason. Summary of chapters for personal notes. 1. Understanding Influence - Difference between influence and manipulation. - Im......more

Jolles does do a good job of breaking down "How people make decisions" into individual and fairly recognizable steps. There are also scripts/role plays for most of the steps in the various frameworks, and I found those helped me the most with imagining and figuring out how I would execute whatever p......more

Starts with ethical and moral aspects of behavior. Understand decision process - want to change, identify the reason (problem) for change, research - check out how to solve the problem. Ask questions and listen to create trust. Get a commitment by working for the right to ask for someone to commit to......more

I somehow ended up with this book in my reading list likely based on the desire to read Michael Pollan's How to Change a Mind. I read it anyway and I was kind of tickled by my reaction. It starts off like a Tony Robbins-esque sales thing - which is always a turn-off for me. But, I stuck with it beca......more