How the World Sees You, Sally Hogshead
How the World Sees You, Sally Hogshead
7 Rating(s)
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How the World Sees You
Discover Your Highest Value Through the Science of Fascination

Author: Sally Hogshead

Narrator: Sally Hogshead, Erik Bergmann

Unabridged: 12 hr 20 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 07/01/2014

Includes: Bonus Material Bonus Material Included

Synopsis

Sally Hogshead believes the greatest value you can add is to become more of yourself.Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award.She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History.The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

About Sally Hogshead

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

Reviews

Goodreads review by Alexandra on July 26, 2017

Let me save you time: skip part 1 to take your online assessment. read you and your twin's portion of part 2, then go to anthem.howtofascinate.com and skip part 3. Boom, whole book achieved in 1/8th the time. You're welcome. Also I did really like it but it's also super similar to MBTI. But the anthe......more

Goodreads review by Eslam on February 18, 2019

long, exhausted translation. Mostly interesting and a little boring every now and then.......more

Goodreads review by Martin Lutonsky on April 23, 2018

My feeling about it? It is like a manual. There is a description of every archetype you can be based on online assessment author has created. I really like the concept of this idea. I was a little bit confused at the beginning and not so convinced. It is pity that how the typology was created is sai......more

Goodreads review by Cassidy on May 11, 2021

This was the April book club pick for work and personality test lovers will rejoice. It's a dense book, almost textbook-like, but it was worth a skim. The basis of the book is the 49 Archetypes - which represent the intersection of your primary and secondary Fascination Advantages. Combine mine - Po......more

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