High-Hanging Fruit
Build Something Great by Going Where No One Else WIll

A well-told story on starting a business from scratch with great emphasis on building a product "bigger than yourself" rather than for the pot of gold at the end of the journey. Great insights on entrepreneurship, competition and the beverage industry.......more

Overall a good book, very well written and a great story. He approached entrepreneurship the opposite way I did (MBA/corporate world first, then raise tons of money, live off projections for a growing marketing, etc) but it was interesting for me to read a success story from those perspectives.......more

High-Hanging Fruit is an interesting, inspiring and entertaining read about the journey to establish Zico coconut water brand. It is easy to read and very fluid as he talks about all the hurdles he encountered at that time. Mark could have gone more in-depth in certain aspects of the business that c......more

Interesting insight into the challenges of starting and selling a start up business - particularly interesting is the importance of finding the right niche and audience for your product/service. Highlights the balance between fame/success/money vs. family/beliefs/motivation and holding correct inten......more

Starting and building a brand is no easy fret, but a CPG brand is is a behemoth of a task only few set out to do. This book was a great, fast paced read on the turmoils of running a business. Rampolla is a great story teller and there are tons of valuable lessons to be learned. I really liked how he......more