HBR's 10 Must Reads on Strategic Marketing

Name: HBR's 10 Must Reads on Strategic Marketing
Brand: Ascent Audio
Availability: InStock
Author: Philip Kotler
ISBN: 9781663723260

Author: Philip Kotler, Theodore Levitt, Fred Reichheld, Harvard Business Review, Clayton M. Christensen

Series: HBR's 10 Must Reads

Narrator: Bernard Setaro Clark, Susan Larkin

Unabridged: 6 hr 48 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/15/2022

Categories: Nonfiction, Business & Economics, Marketing

Includes: Bonus Material Bonus Material Included

Synopsis

Stop pushing products—and start cultivating relationships with the right customers.

If you read (or listen to) nothing else on marketing that delivers competitive advantage, listen to these ten articles. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it—and your customers—at the center of your business.

Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: figure out what business you're really in; create products that perform the jobs people need to get done; get a bird's-eye view of your brand's strengths and weaknesses; tap a market that's larger than China and India combined; deliver superior value to your B2B customers; and end the war between sales and marketing.

About Philip Kotler

Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University. Although best known as a marketing guru, Kotler trained as an economist. He did his master’s studies at the University of Chicago under famed Nobel laureate and free-market evangelist Milton Friedman before moving to MIT to pursue a Ph.D. under Paul Samuelson and Robert Solow, two Nobel Prize-winning Keynesian economists. He is the author of more than fifty books, including the bestselling Marketing Management, and lives in Chicago.

Reviews

Goodreads review by Visnja

This compilation of best strategic marketing advice consists of the following articles: Rethinking Marketing - [URL not allowed]-ma... Branding in the Digital Age - [URL not allowed]-in-t... Marketing Myopia - [URL not allowed]-myopia Marketing Malpractic......more

Goodreads review by Vishal

On Strategic Marketing" is one of the Harvard Business Review's 10 must read series. The book contains papers and articles from the 1970s upto the current day, and looks at various aspects of marketing. To the average manager, the book acts as an tool that stimulates thought, and is a delight to rea......more

Goodreads review by Anthony

• Value proposition should be simple and powerfully captivating at the same time • Superior on the few elements that matter most to target customers • Show points of difference directly related to the needs of the customers • Compare with competition. Show in simple terms why you are better than compet......more

Goodreads review by Mindaugas

Good to freshen up on some of the classics, but otherwise a bit outdated.. nearly all the articles are at least 10 years old, making examples hardly relevant.......more

Goodreads review by Brian

Introduction On Strategic Marketing is a collection of essays originally published in the Harvard Business Review on you guessed it, strategic marketing. Each of these articles has been hand-selected to create a collection of impactful readings on shifting away from just marketing products to cultiva......more