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HBR's 10 Must Reads on Sales
Series: HBR's 10 Must Reads
Narrator: Tom Parks
Unabridged: 5 hr 48 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 01/21/2020
Category: Business & Economics - Sales & Selling
Includes: Bonus Material
Synopsis
Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, and more.