HBRs 10 Must Reads on Sales, James C. Anderson
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HBR's 10 Must Reads on Sales

Narrator: Tom Parks

Unabridged: 5 hr 48 min

Format: Digital Audiobook Download

Publisher: Gildan Media

Published: 01/21/2020

Includes: Bonus Material Bonus Material Included


Synopsis

Sales isn't about pushing products or being efficient; it's about building the right systems to manage and empower your salespeople. This book will inspire you to: understand your customer's buying center, integrate your sales and marketing operations, assess your business cycle and its impact on your sales force, transition away from solution sales, leverage the power of micromarkets, and more.

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