Happy Customers Everywhere, Bernd H. Schmitt
Happy Customers Everywhere, Bernd H. Schmitt
List: $34.98 | Sale: $24.48
Club: $17.48

Happy Customers Everywhere
How Your Business Can Profit from the Insights of Positive Psychology

Author: Bernd H. Schmitt, Glenn Van Zutphen

Narrator: Walter Dixon

Unabridged: 6 hr 40 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/24/2012


Synopsis

EXPERIENTIAL MARKETING GURU BERND SCHMITT SHOWS MARKETERS AND BRAND MANAGERS HOW TO HARNESS THE POWER OF CUSTOMER HAPPINESS
Every business knows that the best customer is a happy customer. They return again and again, bring their friends and family, and deliver tons of free advertising via word of mouth and social media. But in order to grow that loyal base, you must be keenly aware of your customers’ needs and preferences. Drawing on the latest research in the exploding field of positive psychology, renowned Columbia Business School marketing professor Bernd Schmitt offers three unique approaches any business can use to turn a casual customer into a committed fan:
• THE FEEL-GOOD METHOD: Use the experience of pleasure and positive emotion to hook new customers, and watch those feel-good moments transform an impulse buyer into a committed loyalist.
• THE VALUES-AND-MEANING METHOD: Attract passionate customers by appealing to their core values, like being socially responsible, protecting the environment, or living a simple life.
• THE ENGAGEMENT METHOD: Get customers to notice a unique or limited offer, immerse them in the experience, and have them share it with friends and family.
Schmitt shows marketers, brand managers, and entrepreneurs how to design an authentic and successful campaign that will reach, grow, and sustain a devoted base of customers.

Reviews

Goodreads review by Kumar

The book makes tools of positive psychology accessible to marketers. Making customers happy through the PME framework (Pleasure, Meaning and Engagement), it uses interesting cases to make the point. It also expand the ideas about happiness to employees and citizens in general.......more

Goodreads review by Chris

I listened to the audio book in March 2017 and it was just okay. The book took me about 2-weeks to finish which tells me I did not care for it.......more

Goodreads review by Daniel

The concepts are sound but I do not hold some theories and beliefs. Nonetheless, I have the author's signature in that book!......more

Goodreads review by Dawid

Kilka ciekawych inspiracji, ale bardzo rozdmuchana pozycja. Nie zmienia życia i biznesu, ale zwraca uwagę na fajną rzecz. Dobra jako początek dalszych poszukiwań.......more

Goodreads review by Feisal

Excellent book for marketers and business owners, with lots of practical advice on how to create more fans and champions for your brand.......more