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Hacking the Human Mind
The behavioral science secrets behind 17 of the world's best brands
Author: MichaelAaron Flicker, Richard Shotton
Narrator: Matt Reeves
Unabridged: 5 hr 15 min
Format: Digital Audiobook Download
Publisher: Pan Macmillan
Published: 09/30/2025
Categories: Nonfiction, Business & Economics, Marketing
Includes:
Bonus Material
Synopsis
'A book for the ages' – Rory Sutherland, author of Alchemy
How did the world's best brands get so big?
They had more than great products – they hacked the human mind.
This audiobook reveals their secrets.
Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again?
How does a two-minute wait make Guinness taste better?
Why do we pay more for water than we know it’s worth?
The answers are all in this audiobook. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.
You too can make your brand the one people reach for – without them ever really knowing why.
'This is a great book. Practical, generous and insightful' – Seth Godin, bestselling author of This is Marketing
How did the world's best brands get so big?
They had more than great products – they hacked the human mind.
This audiobook reveals their secrets.
Richard Shotton, author of The Choice Factory and The Illusion of Choice combines with experienced CEO and business thought leader MichaelAaron Flicker to take a look at the behavioural science underpinning the success of seventeen leading brands, including Apple, Dyson, Red Bull, and Starbucks.
What is it about Amazon that pulls us back again and again?
How does a two-minute wait make Guinness taste better?
Why do we pay more for water than we know it’s worth?
The answers are all in this audiobook. Moving beyond theory, Hacking the Human Mind is a practical, accessible and engaging guide, filled with techniques to help you level up your marketing.
You too can make your brand the one people reach for – without them ever really knowing why.
'This is a great book. Practical, generous and insightful' – Seth Godin, bestselling author of This is Marketing