

List: $5.99
| Sale: $4.20
Club: $2.99
Guide to Paco Underhill's Why We Buy by Instaread
Author: Instaread
Narrator: Dwight Equitz
Unabridged: 12 min
Format: Digital Audiobook Download
Publisher: Instaread
Published: 04/25/2017
Categories: Nonfiction, Study Aids, Book Notes, Business & Economics, Marketing
Synopsis
PLEASE NOTE: This is a companion to Paco Underhill’s Why We Buy and NOT the original book.
Preview:
In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending…
Inside this companion to the book:Overview of the BookInsights from the BookImportant PeopleAuthor's Style and PerspectiveIntended AudienceAbout the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.
Preview:
In Why We Buy: The Science of Shopping (1999), Paco Underhill details the factors that influence consumer choices and preferences and explains how retailers tailor the environment to induce people to spend. Underhill’s team closely studied every detail of shoppers’ interactions with the retail environment to find out what inhibits or encourages spending…
Inside this companion to the book:Overview of the BookInsights from the BookImportant PeopleAuthor's Style and PerspectiveIntended AudienceAbout the Author: With Instaread, you can get the notes and insights from a book in 15 minutes or less. Visit our website at instaread.co.