Guerrilla P.R. 2.0, Michael Levine
Guerrilla P.R. 2.0, Michael Levine
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Guerrilla P.R. 2.0
Wage an Effective Publicity Campaign without Going Broke

Author: Michael Levine

Narrator: Tom Weiner

Unabridged: 9 hr 21 min

Format: Digital Audiobook Download

Published: 09/02/2009

Synopsis

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a smallbusiness owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own highpowered publicist. Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need.

About Michael Levine

Michael Levine, founder of one of the country’s most prominent entertainment public relations firms, has been called “one of Hollywood’s brightest and most respected executives” by USA Today. He is the author of numerous books, including Guerrilla PR, the world’s most widely used introduction to public relations. His essays have been featured in the New York Times, Reader’s Digest, Hollywood Reporter, and USA Today. He hosts Inside Out with Michael Levine on KRLA, and he is the founder and owner of Levine Communications, based in Los Angeles.

Reviews

Goodreads review by Mladen on October 31, 2024

Odlična mešavina praktičnih saveta i opštih smernica i principa.......more

Goodreads review by Virginia on April 27, 2025

An essential read Michael Levine has done it again--given us an essential guide to standing out in a crowded space without going broke in the process. It's a book that deserves to be studied closely and followed intentionally. There's a lot of wisdom in its pages, gleaned from a successful career gui......more

Goodreads review by Mark on July 31, 2024

Self-promotional......more

Goodreads review by Catherine on January 17, 2017

BRILLIANT!!! Wealth of Knowledge...Priceless!!! I am so thrilled to find this book and I highly recommend it. With utmost respect and highest regards ... aspiring dreamers, and artists alike, will be touched by the Worlds #1 leading PR expert and famous publicist 'Star behind the Stars' renowned Auth......more

Goodreads review by Megan on September 22, 2008

Definitely more helpful for what I needed - a PR basis for helping out with a local band, since the author comes from an entertainment background. Very accessible. Maybe would have preferred a few more specifics, or perhaps an appendix with more samples of press releases, business letters, proposals,......more

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