Guerrilla Marketing, Jay Conrad Levinson
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Details

Guerrilla Marketing

Author: Jay Conrad Levinson

Narrator: David Hilder

Unabridged: 11 hr 50 min

Format: Digital Audiobook

Publisher: Blackstone Audiobooks

Published: 01/01/2007

Genre: Business & Economics

Synopsis

When Guerrilla Marketing was first published in 1983, Jay Levinson was the first person on the block with an innovative takenoprisoners approach to marketing for the small business owner. Filled with hundreds of solid ideas that really work, Levinsons philosophy has given birth to a whole new way of thinking about marketing. But times have changed. This completely revised and expanded edition details Levinsons wisdom on: the fastestgrowing markets of the nineties, with tips on how to reach and keep them; strategies for marketing during a recession; the most uptodate information on what consumers care most about; new programs for targeted prospects; how to use the technological explosion for bigger profits; and management lessons for the twentyfirst century.

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