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Guerrilla Marketing for the HomeBased Business, Jay Conrad Levinson and Seth Godin
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Guerrilla Marketing for the HomeBased Business

Author: Jay Conrad Levinson and Seth Godin

Narrator: Barrett Whitener

Unabridged: 5 hr 42 min

Format: Digital Audiobook

Publisher: Blackstone Audiobooks

Published: 06/28/2010

Genre: Business & Economics - Marketing

Synopsis

Homebased businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. This book covers these and will show you the way to: (1) Discover the secrets of the most successful homebased entrepreneurs. Their proven techniques can unlock the potential of small businesses; (2) Quit wasting time and money on strategies that will not and can not work. Instead, unleash the powerful guerrilla marketing weapons described in this informationpacked volume; and (3) Exploit eleven proven methods, described with examples drawn from reallife experiences.

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