Guerrilla Marketing for the HomeBased Business

Name: Guerrilla Marketing for the HomeBased Business
Brand: Blackstone Audiobooks
Availability: InStock
Author: Jay Conrad Levinson and Seth Godin
ISBN: 9781441796707

Author: Jay Conrad Levinson and Seth Godin

Narrator: Barrett Whitener

Unabridged: 5 hr 42 min

Format: Digital Audiobook Download

Publisher: Blackstone Audio, Inc.

Published: 06/28/2010

Categories: Nonfiction, Business & Economics, Marketing

Synopsis

Homebased businesses are not just small versions of big marketing conglomerates. They are faced with totally different issues, problems, and opportunities requiring specific skills and tactics. This book covers these and will show you the way to: (1) Discover the secrets of the most successful homebased entrepreneurs. Their proven techniques can unlock the potential of small businesses; (2) Quit wasting time and money on strategies that will not and can not work. Instead, unleash the powerful guerrilla marketing weapons described in this informationpacked volume; and (3) Exploit eleven proven methods, described with examples drawn from reallife experiences.

Reviews

Goodreads review by kz on September 09, 2020

Woefully outdated, glad I just mindlessly listened to this at work rather than spent actual time reading it......more

Goodreads review by Devin on February 21, 2013

Its 3.5. Don't be fooled by the "Home-Based" in the title or the publication date, this book gives great direction for present-day startups. Exchange direct-mail for e-mail and everything in this book is what startups should be doing before they try to raise money. I recommend this book to anybody wh......more

Goodreads review by Colin on February 02, 2020

Needs a new edition to update it for contemporary social media (all references to the internet are frozen in time around the mid 90s - CompuServe anyone?) but other than that the general philosophy - small businesses should position themselves in market niches that let them play on their strengths a......more

Goodreads review by Elonna on March 15, 2018

I think they had some great ideas, but most of them are dated now.......more

Goodreads review by Tasos on November 04, 2019

Nice and quick read. Definitely worth it if you are starting out your home based business but no "trade secrets" provided if you are an experienced business owner.......more