Growth Hacker Marketing, Ryan Holiday
Growth Hacker Marketing, Ryan Holiday
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Growth Hacker Marketing
A Primer on the Future of PR, Marketing, and Advertising

Author: Ryan Holiday

Narrator: Ryan Holiday

Unabridged: 2 hr 40 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/19/2019


Synopsis

A primer on the future of PR, marketing, and advertising—now revised and updated with new case studies

Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses.

Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they're primed to generate explosive reactions.

Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses.

Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

About Ryan Holiday

Ryan Holiday is the bestselling author of The Obstacle Is the Way, Ego Is the Enemy, Growth Hacker Marketing, Perennial Seller, and other books about marketing, culture, and the human condition. His work has been translated into twenty-eight languages and has appeared everywhere from the Columbia Journalism Review to Fast Company. His company, Brass Check, has advised companies such as Google, TASER, and Complex, as well as multiplatinum musicians and some of the biggest authors in the world. He lives in Austin, Texas.


Reviews

Goodreads review by Brad on May 26, 2014

I figured I’d read the cannon on Holiday so this was next. If you don’t know what “growth hacking” means, this is a good intro. But if you do, this is a waste of time.......more

Goodreads review by Kirtida on December 28, 2015

The book is fine for a complete beginner. But it's quite at rookie level.......more

Goodreads review by Ola on March 09, 2016

Fantasy overview of what Growth hacking is, and how to apply it to your company. Dives into quick examples of how some of the top companies today applied growth hacker marketing tactics to their business. Points from the book: 1.) Growth Hacking Marketing isn't something you do at the end of a product,......more

Goodreads review by Laura on January 29, 2019

~ Basic and vague, yet still relevant. ~ At 56 pages, the ebook is worth the minimal time investment. This was my 4th Ryan Holiday book, and I'm a big fan, althoughPerennial Seller andTrust Me, I'm Lying: Confessions of a Media Manipulator were better. “Marketing, too many people forget, is not an......more