Groundswell
Winning in a World Transformed by Social Technologies

[URL not allowed] Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2.0, blogs, viral, social networks and more. Or simply put, people + technology. I also happen to live at ground zero for all this stuff, so when I spott......more

Having placed this in my reading list and bought this book years (and years) ago it was kind of funny reading it now. It covers the social landscape in the very beginning of highly influential social media. While I enjoyed the read and it does contain some insightful ideas and strategies that still......more

While I'm sure that this book as informative to those not already familiar with Facebook and Twitter I did not find that it told me anything really new. I came away with the feeling that it was full of valuable argument content for convincing our unknowing associates that social networking has value......more

This book is a great overview of social media and offers detailed insight into how brands are affected by the new media revolution. Essentially it is a guide for marketing in an Internet driven world; it highlights the same principles of offline marketing - understanding the needs of the target audi......more

This book is aimed at company people who may not know much about the Social Web, other than they want to be in on the action. So *I'm* not the target market. I browsed through the book on a lazy sunday and thought it had some great data in it. The authors obviously know their stuff and I have huge r......more