What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.
For decades it has been nearly universal dogma among environmentalists and health advocates that cattle and beef are public enemy number one.
But is the matter really so clear cut? Hardly, argues environmental lawyer turned rancher Nicolette Hahn N...
From the coauthor of the New York Times bestseller The Second Machine Age, a compelling argument—masterfully researched and brilliantly articulated—that we have at last learned how to increase human prosperity while treading more lightly...
Every great business-whether it's a popular pizza restaurant or a baby formula maker-is built on the same core fundamentals. Warren Buffett figured out this universal business truth at an early age, and used it to turn an initial investment of $105,...
A fascinating investigation into how people around the globe are cashing in on a warming worldMcKenzie Funk has spent the last six years reporting around the world on how we are preparing for a warmer planet. Funk shows us that the best way to under...
A new wave of investors is using impact investing to address some of the greatest challenges of our time-from climate change and water scarcity to lack of access to health care, education, and affordable housing-with the intention of also generating...
Leaders have talked about the importance of corporate culture for decades, but the success of iconic companies like GE, Apple, and Google shows how culture is a strategic lever that can be utilized for driving growth, change, and innovation. In this...
How the Government Got in Your Backyard distills the science, the politics, and the unbiased, nonpartisan truth behind hot-button environmental issues from pesticides to global warming. By clearly representing what the left says, what the right says...
Enough of the imbalance that is causing the degradation of our environment, the demise of our democracies, and the denigration of ourselves. Enough of the pendulum politics of left and right and paralysis in the political center. We require an unpre...
Let David Bach show you a whole new way to prosper—by going greenInternationally renowned financial expert and bestselling author David Bach has always urged readers to put their financial lives in line with their values. But what if your valu...
