Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses, E. Freya Williams
  • List: $27.98  |  Sale: $19.59
    Club: $13.99
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Author: E. Freya Williams

Narrator: Kelly Bourquin

Unabridged: 7 hr 6 min

Format: Digital Audiobook

Publisher: Gildan Audio

Published: 08/01/2015

Genre: Business & Economics - Environmental Economics

Synopsis

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

{"id":"1038582","ean":"9781469062280","abr":"Unabridged","title":"Green Giants: How Smart Companies Turn Sustainability into Billion-Dollar Businesses","subtitle":"How Smart Companies Turn Sustainability into Billion-Dollar Businesses","author":"E. Freya Williams","rating_average":"3.67","narrator":"Kelly Bourquin","ubr_id":"1038582","abr_id":"0","ubr_price":"27.98","abr_price":"0.00","ubr_memprice":"16.79","abr_memprice":"0.00","ubr_narrator":"Kelly Bourquin","abr_narrator":"","ubr_length":"Unabridged: 7 hr 6 min","abr_length":"Abridged: "}