Green Giants, E. Freya Williams
Green Giants, E. Freya Williams
3 Rating(s)
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Green Giants
How Smart Companies Turn Sustainability into Billion-Dollar Businesses

Author: E. Freya Williams

Narrator: Kelly Bourquin

Unabridged: 7 hr 6 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 08/01/2015


Synopsis

What do Brazil's top beauty brand, America's second-fastest-growing restaurant chain, and the world's third bestselling car have in common? They are shattering the myth that acting sustainably and building a billion-dollar business are mutually exclusive. Green Giants examines nine companies that are merging social responsibility with wild profitability - and reveals the six factors responsible for their success, including: iconoclastic leadership fueled by deep conviction and a rebellious streak; disruptive innovation that uses sustain ability to spur the development of radically better products and services; a higher purpose that ignites the company - when the mission leads, profits follow. Mainstream Appeal with positioning and packaging stripped of the crunchy cliches that alienate the average customer. This new breed of billion-dollar businesses proves it's possible to achieve enormous success while implementing sustainable principles that help consumers live better lives. Ranging fromstart-ups to business lines incubated within major multi nationals, these companies collectively represent over $60 billion in revenue. What's more - many command wider profit mar gins and are growing faster than their conventional counterparts. Packed with eye-opening research, exclusive interviews, and enlightening examples from Chipotle, Toyota, Unilever, Tesla, General Electric, and more, Green Giants serves as a blueprint for sustain able success that anyone can follow.

Reviews

Goodreads review by Rebecca

Still relevant concepts and stories, a recommended read however the audio version quality was so-so, electronic sounding voice with (from time to time) spliced in words that were not cleanly inserted.......more

Goodreads review by Rob

A title using "smart companies" and "sustainability" seemed a potential dubious trap to me and I certainly was ready for the other right wing-tipped shoe to drop. But I garnered no hidden agenda any greater than accepting the author and I might differ on the word sustainability. My thinking about su......more

Goodreads review by Morgan

I thought this was a good book. I liked how it discussed these companies and their priorities. This is just more from a business leadership mindset and how it was originally described to me was that it was more of a case study of the different businesses. Overall it was an interesting read though an......more

Goodreads review by Diana

Interesting and informative read. Some good lessons and convincing arguments on sustainability for business leaders. There were a surprisingly high number of typos, which made me cranky, but overall a book worth reading if you have any interest in the sustainability movement or business.......more

Goodreads review by Ella

I liked how it offered real world examples of how going green needs to be done for mainstream acceptance—a refreshing look at it and definitely gives hope for future business structures......more