Got Your Attention?, Sam Horn
Got Your Attention?, Sam Horn
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Got Your Attention?
How to Create Intrigue and Connect with Anyone

Author: Sam Horn

Narrator: Sam Horn

Unabridged: 6 hr 13 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/01/2015


Synopsis

In an impatient world of infobesity, people don't want more information—they want to be intrigued and they want to be intrigued fast. After all, goldfish have longer attention spans than humans—nine seconds to our eight. So, right now, people want to know, “How is this relevant and useful to me? Why are you worth my valuable time, mind, and dime?”

Bestselling author and ace communication strategist Sam Horn reveals her “secret sauce” for truly connecting with people—whether it's one or one million. Her disruptive eight-stage INTRIGUE process teaches listeners how to replace boring, overlong, one-way communications with concise, compelling, mutually rewarding two-way interactions that add value for all involved. This is a must- for executives, entrepreneurs, sales and marketing professionals, nonprofit leaders—anyone who wants to build meaningful relationships with others.

The bottom line? If you can't get people's favorable attention, you'll never get their business. The insights and instantly useful ideas here will get smartphones down and eyebrows up—this book has been called How to Win Friends and Influence People for our digital device-driven era. Listeners will appreciate these innovative but proven ways to win respect and motivate people to take action now, whether that's to hire you, refer you, fund you, or say yes to you.

About Sam Horn

Sam Horn is the founder and CEO of the Intrigue Agency and the Tongue Fu!® Training Institute. As a communication strategist, she helps people design and deliver one-of-a-kind presentations, pitches, books, businesses, and brands that scale their impact-for good. She is an in-demand keynoter and trainer for organizations like Intel, Oracle, and Accenture. Her three TEDx talks and numerous books (including Tongue Fu!, POP!, and Got Your Attention?) have been featured in the New York Times, Fast Company, and Forbes. Her home office is in Austin, Texas.


Reviews

Goodreads review by W. on April 29, 2015

Learn to Use Power Words to Connect With Others Sam Horn is a gifted communicator and knows the details about how to gain the attention of others. As she writes in the early pages of this book, "If you really want to connect with people, you need to be able to keep their favorable attention and gift......more

Goodreads review by Mal on April 06, 2017

A few very clever people can turn a simple truth into a career. Sam Horn is one of them. Walking the well-worn path trod by Dale Carnegie (How to Win Friends and Influence People), Horn — who is a she, by the way — has crafted a useful little handbook for anyone in the business of communication. Got......more

Goodreads review by Bex on July 06, 2018

Excellent read that can apply to anything you are doing whether that's meeting new people, school, networking, job hunting, marketing, business, etc. Excellent insight with solid actionable items that I think will effectively change your perceptions and day to day interactions instantly. We'll thoug......more

Goodreads review by Alex on October 16, 2015

In today’s fast-paced, high-stress market, everyone is competing for attention – whether at work, for job interviews, at conferences or for entrepreneurial projects. To grab the attention of the people who matter most to you, you’ll have to develop a more sophisticated strategy than yelling loudly.......more

Goodreads review by Kent on September 01, 2015

One of the best books on marketing and personal branding I've ever read. This is definitely a book I need to return to on a regular basis. I think I'll pick it up in paper so I can refer to it regularly.......more