Googled: The End of the World as We Know It, Ken Auletta
  • List: $14.99  |  Sale: $10.50
    Club: $7.49
    • Facebook Share
    • Twitter Share
    • Pinterest Share

Details

Googled: The End of the World as We Know It

Author: Ken Auletta

Narrator: Jim Bond

Unabridged: 13 hr 52 min

Format: Digital Audiobook

Publisher: Brilliance Audio

Published: 11/03/2009

Genre: Business & Economics - Industries - Media & Communications Industries

Synopsis

In Googled, esteemed media writer and critic Ken Auletta uses the story of Google’s rise to explore the inner workings of the company and the future of the media at large. Although Google has often been secretive, this book is based on the most extensive cooperation ever granted a journalist, including access to closed-door meetings and interviews with founders Larry Page and Sergey Brin, CEO Eric Schmidt, and some 150 present and former employees. Inside the Google campus, Auletta finds a culture driven by brilliant engineers in which even the most basic ways of doing things are questioned. His reporting shines light on how Google has been so hugely successful—and why it could slip. On one hand, Auletta reveals how the company has innovated, from Gmail, Google Maps, and Google Earth to YouTube, search, and other seminal programs. On the other, he charts its conflicts: the tension between massive growth and its mandate of “Don’t be evil”; the limitations of a belief that mathematical algorithms always provide correct answers; and the collisions of Google engineers who want more data with citizens worried about privacy. More than a comprehensive study of media’s most powerful digital company, Googled is also a lesson in new media truths. Pairing Auletta’s unmatched analysis with vivid details and rich anecdotes, it shows how the Google wave grew, how it threatens to drown media institutions once considered impregnable—and where it is now taking us all.

Recommended

The Content Trap A Strategist's Guide to Digital Change, Bharat Anand
The Content Trap
by Bharat Anand

List: $25.00

Sale: $17.50

Club: $12.50

Narrator: Jason Culp
Published: 10/18/2016

Blockbusters Hit-making, Risk-taking, and the Big Business of Entertainment, Anita Elberse
Blockbusters
by Anita Elberse

List: $14.99

Sale: $10.50

Club: $7.49

Narrator: Renee Raudman
Published: 10/15/2013

Rich Dad Poor Dad What The Rich Teach Their Kids About Money - That the Poor and Middle Class Do Not!, Robert T. Kiyosaki
Rich Dad Poor Dad
by Robert T. Kiyosaki

List: $24.99

Sale: $17.50

Club: $12.49

Narrator: Tim Wheeler
Published: 06/05/2012

Kochland The Secret History of Koch Industries and Corporate Power in America, Christopher Leonard
Kochland
by Christopher Leonard

List: $34.99

Sale: $24.50

Club: $17.49

Narrator: Jacques Roy
Published: 08/13/2019

The Men Who Would Be King An Almost Epic Tale of Moguls, Movies, and a Company Called DreamWorks, Nicole LaPorte
The Men Who Would Be King
by Nicole LaPorte

List: $23.49

Sale: $16.45

Club: $11.74

Narrator: Stephen Hoye
Published: 05/10/2010

The Now Revolution 7 Shifts to Make Your Business Faster, Smarter and More Social, Jay Baer
The Now Revolution
by Jay Baer

List: $27.98

Sale: $19.59

Club: $13.99

Narrator: Erik Synnestvedt
Published: 07/27/2011

The Vision-Driven Leader 10 Questions to Focus Your Efforts, Energize Your Team, and Scale Your Business, Michael Hyatt
The Vision-Driven Leader
by Michael Hyatt

List: $19.99

Sale: $13.99

Club: $9.99

Narrator: Michael Hyatt
Published: 03/31/2020

The Loudest Voice in the Room How the Brilliant, Bombastic Roger Ailes Built Fox News--and Divided a Country, Gabriel Sherman
The Loudest Voice in the Room
by Gabriel Sherman

List: $25.00

Sale: $17.50

Club: $12.50

Narrator: Erik Singer
Published: 01/21/2014

Every Town Is a Sports Town Business Leadership at ESPN, from the Mailroom to the Boardroom, George Bodenheimer
Every Town Is a Sports Town
by George Bodenheimer

List: $25.98

Sale: $18.19

Club: $12.99

Narrator: George Bodenheimer
Published: 05/05/2015
{"id":"2266","ean":"9781441821010","abr":"Unabridged","title":"Googled: The End of the World as We Know It","subtitle":"The End of the World as We Know It","author":"Ken Auletta","rating_average":"0","narrator":"Jim Bond","ubr_id":"2266","abr_id":"0","ubr_price":"14.99","abr_price":"0.00","ubr_memprice":"9.74","abr_memprice":"0.00","ubr_narrator":"Jim Bond","abr_narrator":"","ubr_length":"Unabridged: 14 hr ","abr_length":"Abridged: "}