Good Influence
How to Engage Influencers for Purpose and Profit

Have you ever mobilized the power of popular culture, celebrities, and influencers to do good?Paul M. Katz is a GRAMMY-nominated music executive, social entrepreneur, and the founder and CEO of Entertain Impact, an award-winning social impact agency. He has been at the forefront of bridging the worlds of popular culture and philanthropy for over 30 years, with experience ranging from The Bill and Melinda Gates Foundation to Usher.Having worked on more than 100 marketing campaigns, Katz has developed his own five-step sequence, dubbed D.R.E.A.M., for creating and executing influencer-led campaigns. In GOOD INFLUENCE, Katz shares bite-sized lessons, case studies, entertaining stories, and practical tips while laying out his thorough roadmap for employing popular culture and influencers. Whether the goal is to raise awareness, support or money, with GOOD Influence as their guide, organizations of all sizes and resource-levels, have the tools they need to harness the power of fame culture for social good.Are you ready to make a difference?Read GOOD INFLUENCE today!