Good Business, Bill Novelli
Good Business, Bill Novelli
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Good Business
The Talk, Fight, Win Way to Change the World

Author: Bill Novelli, Jo Ann Jenkins, Jim Clifton

Narrator: Mike Lenz

Unabridged: 13 hr 7 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 03/19/2024

Synopsis

From his humble beginnings selling soap in a sales training program to his rapid rise in the fast-paced New York advertising scene, Bill Novelli was well on his way to becoming a leader in the hypercompetitive business world. But it wasn't long before he became disillusioned with the drive for profits at any cost. He knew that his marketing skills made those companies successful, but what good did that success do for the world? That question sent him on a career path that involved taking the marketing and communication tactics long used by big businesses and applying them to social change. He found that this strategy was not only good for the world but also good for business.

In Good Business, Novelli begins with his early career success in Mad Men–era marketing, which left him feeling unfulfilled. He describes the process of changing career trajectory: how he helped reposition the Peace Corps; built Porter Novelli, a global PR agency for social impact; fought the Tobacco Wars; and became CEO of AARP, the largest nonprofit in America. Drawing practical lessons and principles from play-by-play stories of his experiences in large and small organizations, Novelli deploys his characteristic wit to stress the importance of building and maintaining connections with people—and engaging them in the cause.

About Bill Novelli

BILL NOVELLI is the CEO of AARP. Prior to joining AARP, Novelli held executive positions at CARE and the Campaign for Tobacco-Free Kids and founded Porter Novelli, one of the world's largest public relations agencies.

Reviews

Goodreads review by Katie on February 28, 2021

I know the author of this book so this review comes with personal bias. As a former student of Bill Novelli’s and a professional in the social impact space, I really enjoyed this part-memoir, part-guidebook for how to “do well by doing good.” Bill is an absolute gem and his impact on the world (and......more

Goodreads review by Shelhorowitzgreenmkt on October 28, 2021

Who knew that centrist activism is a thing? Meet Bill Novelli, a Renaissance Soul who did marketing for one of the largest CPG (Consumer Packaged Goods) companies in the world, ran a PR agency, led several nonprofits including Tobacco-Free Kids and AARP, served in the Peace Corps, teaches social res......more

Goodreads review by Linda on January 06, 2021

An opportunity to see inside major events that have or will impact your life and learn how Novelli’s “Good Business” can make yours better. Bill Novelli is a great speaker and it translates to this book. It’s the first of his that I’ve read, altho’ I’ve heard him speak when he was in charge at AARP.......more

Goodreads review by Evan on January 27, 2021

A fascinating read by a pioneer and legend in the social impact space. Bill Novelli provides colorful anecdotes, lessons learned, and principles from his time leading a groundbreaking marketing firm as well as throughout his career building coalitions, practices, and tactics to foster social change.......more

Goodreads review by Lee on January 26, 2021

Novelli is one of the early creators of “social marketing” and this is his tale, part memoir, part how we can all do it, about making a difference in the world. From his early days selling soap at Unilever to founding one of the largest global public relations agencies to head of AARP, Novelli’s boo......more

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