

Going Social
Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media
Author: Jeremy Goldman
Narrator: Joe Geoffrey
Unabridged: 7 hr 53 min
Format: Digital Audiobook Download
Publisher: Ascent Audio
Published: 12/04/2012
Categories: Nonfiction, Business & Economics, Marketing
Synopsis
For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.