Going Social, Jeremy Goldman
Going Social, Jeremy Goldman
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Going Social
Excite Customers, Generate Buzz, and Energize Your Brand with the Power of Social Media

Author: Jeremy Goldman

Narrator: Joe Geoffrey

Unabridged: 7 hr 53 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 12/04/2012


Synopsis

If you’re not social, it’s like you’re not even there. That’s how critical social media marketing has become. Businesses everywhere are struggling to adapt, but transitioning from traditional marketing to online engagement is fraught with questions, such as: How much is a Facebook “like” worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock?

For more than a decade, author Jeremy Goldman has helped companies inject “social” into their processes. In Going Social, he explains the ins-and-outs of platforms such as Facebook,Twitter, LinkedIn, Google+, Foursquare, Instagram, Pinterest, and others. The digital landscape offers unprecedented opportunities to breathe new life into brands, spread the word about products, and magnify loyalty. Featuring insights from entrepreneurs, social media directors, community managers, bloggers, and other experts, Going Social is an indispensable guide to connecting with customers in the brave new social frontier.

Reviews

Goodreads review by Jenn

I'm not normally one to read nonfiction, but I have to admit this book was fascinating. Although as a teacher I am not asked to do much social marketing, I loved seeing how "the other side" thinks. The language is accessible, and Goldman has a sense of humor very similar to my own. I loved seeing hi......more

Goodreads review by Nina

Going Social by Jeremy Goldman I was excited to request an advance reading copy of this book from NetGalley because there are so few genuine exponents like Jeremy who has personal experience and gives hands on examples of how he generated excitement and buzz in his business customers by energizing hi......more

Goodreads review by Serena

The book might have benefited from editing to condense. Chapter topics tend to overlap, for example (working with influencers / working with bloggers; organizing your social team / turning employees into marketers), and some of the 'interview' sections seem unnecessary, though they are formatted wel......more