Go Mobile, Jeanne Hopkins
Go Mobile, Jeanne Hopkins
List: $19.99 | Sale: $13.99
Club: $9.99

Go Mobile
Location-Based Marketing, Apps, Mobile Optimized Ad Campaigns, 2D Codes and Other Mobile Strategies to Grow Your Business

Author: Jeanne Hopkins, Jamie Turner

Narrator: Christine Marshall

Unabridged: 6 hr 41 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/20/2020

Includes: Bonus Material Bonus Material Included

Synopsis

Go Mobile is packed with tools, tips and techniques that will help readers to set-up, launch, and run a mobile media campaign. The book provides in-depth information about mobile media business models, platforms, solutions, and case studies, combined with actionable information that they can put to use immediately.             The book explains how to: Understand the different mobile media platforms (Android, BlackBerry, iPhone, Palm, Windows) Use SMS for your business and develop your mobile website Advance your mobile advertising and search campaigns Use location-based marketing to get new customers Integrate social media with your company's mobile media campaign Use mobile E-commerce to improve brand loyalty Measure the ROI of a mobile media campaign Develop mobile media business models you can use to grow revenues

Reviews

Goodreads review by Robert

Go Mobile is the only book you will need to take your business-branding mobile. In Go Mobile, you will learn about those funny looking stamps you see on sites and more called QR (Quick Response Codes), and using them to your advance your business branding. Branding is getting your business remembere......more

Goodreads review by Dane

Go Mobile is another one of the books in Wiley’s The New Rules of Social Media series, and so it automatically has a certain amount of kudos from me – that said, it is one of the weaker books in the series, which is a shame because it tackles one of the most relevant topics, the topic of location-ba......more

Goodreads review by Chad

I would recommend this book to marketers and entrepreneurs, particularly those who work for businesses that advertise online. (And, that should be almost every business.) As the authors of the book point out, "Your web-based marketing channel could very quickly transform into just mobile marketing."......more

Goodreads review by Dave

Mobile marketing is an exciting field for decision makers to consider. The proliferation of smart phones makes this book a practical guide for today's marketer.......more

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