In the last decade alone, the face and nature of the job market has evolved dramatically. It's now a given that personal branding will have a significant impact on your professional opportunities. It's not an exaggeration that your brand and reputation could make-or break-your career.
In order to connect with new employers and clients and transform your potential into success, you need to establish your unique digital identity, build strong relationships with your audience(s), and gain visibility for all the right reasons.
Getting to Like is a practical, actionable guide to anticipating and staying one step ahead of the curve-and your competition. Each chapter provides specific examples for effective communication and engagement, including:
Strategies for both in-person and digital channels.
Interviews, case studies, and advice from branding and marketing experts.
Specific guidelines for successfully navigating the most essential platforms.
It's a crowded, competitive marketplace out there. Getting to Like will help you stand out, make your voice heard, and take those crucial steps toward future-proofing your career.
Learn how to become social marketing guru increasing the effectiveness of your content.
You can be a great photographer, and you even learn some Instagram tips. But social media marketing is something more. It's a science with a lot of small signs ...
Are you tired of being a YouTube amateur? Do you wish you could make some real money with YouTube like everyone else?
Whether you want to (1) know how to use YouTube like a pro, (2) attract more fans and customers, or (3) market effectively and mak...
Bitcoin became a buzzword overnight. A cyber-enigma with an enthusiastic following, it pops up in headlines and fuels endless media debate. You can apparently use it to buy anything from coffee to cars, yet few people seem to truly understand what i...
FINALLY! A SOCIAL MEDIA RESOURCE SPECIFICALLY FOR DIRECT SALES! With over $150 in additional online resources, this is the book you've been waiting for. Tailored specifically to those in "party plan" and network marketing direct selling businesses, ...
The word is out: content marketing is king. But when nearly every business has a blog, it's tough to stand out. The real secret is that there's a much better tool for spreading influence and generating revenue-one with far less competition . . . .
...
All managers today are Internet managers, whether they're ready to admit it or not. It doesn't matter if their business is large or small, old economy or new. In a faster, electronic, and more direct economy, every manager needs help. And...
To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand - grabbing the attention of people a...
Revised and updated with the latest on successful Twitter marketing
In this revised and updated edition of Twitter Power, online marketing entrepreneur Joel Comm explores the latest trends, methods, and practices for making Twitter work for your bu...
In today's crowded marketplace, it's harder than ever to rise above the noise and clutter. For millions of businesses, a savvy approach to social media is the secret to creating sustainable engagement with a profitable niche audience. Social media d...
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