

Getting Naked
A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty
Author: Patrick Lencioni
Narrator: Dan Woren
Unabridged: 4 hr 17 min
Format: Digital Audiobook Download
Publisher: Random House Audio
Published: 02/23/2010
Categories: Nonfiction, Business & Economics, Sales & Marketing
Synopsis
Getting Naked tells the remarkable story of a management consultant who is trying desperately to merge two firms with very different approaches to serving clients. One relies on vulnerability and complete transparency; the other focuses on proving its competence and protecting its reputation for intellectual prowess. In the process of managing the merger, the consultant is forced to learn life-changing lessons that prove to be as relevant as they are painful.
As he does in his other audiobooks, Lencioni provides readers with concepts that are accessible and compelling. He explains the three fears that provoke service providers to unknowingly sabotage their ability to build trust and loyalty. And, as always, Lencioni provides a practical approach for overcoming those fears.