Get Scrappy
Smarter Digital Marketing for Businesses Big and Small

This is one of those books that if you are not familiar with digital marketing and leveraging social media, then this will open your eyes to some of the options out there. There is a lot of info on branding and that you should brand for social media, but there is very little in the actual nuts and b......more

This book has more strategic marketing advice than I expected! I approached this business read thinking it would heavily focus on tactics, but actually the overall marketing approach and strategies for leadership buy-in are worthwhile.......more

A very detailed book about marketing strategies, especially if you're just starting out., or if you are an entrepreneur who would rather focus on the other aspects of running your small business, or start-up. There are considerable lists and real-world examples. But a few drawbacks: well, none of th......more

Good advice for organizations above a certain size If Goodreads allowed half-star increments, I would probably rate this a 3.5-star book. There is a lot of good advice to be found here in terms of a general approach to marketing — both traditional and digital — with a "scrappy" mindset. However, as a......more

"Why do you read marketing books when you know they are useless?" my fiancée asked me. "Because they help remind me that nobody else has any more answers than I do," I replied. I keep realizing that there aren't any 5-simple recipes for success in marketing that work for everyone. It's always changin......more