Before social media, the Internet had its place in our lives, but it was more of an information source and a place to keep in touch with friends and family mainly via email and instant messaging. With the dawn of MySpace, Facebook, Twitter, and many more social networks, Internet users are more connected and can share more of their lives than we ever thought possible. Social media has reached into and altered the world of online advertising forever. Companies are no longer limited to sidebar ads, banner ads, or the dreaded pop-up ads. Now, with social media, brands can be personalized and interact with their audiences one on one. Arguably, social media gives a face to normally faceless companies. In return, fans might feel they have a better opportunity to influence the company and improve its future endeavors. There's a lot to be gained for businesspeople and entrepreneurs through social media marketing. In this book you'll learn how to harness the power of the personalized platform.