Fully Alive, Tyler Gage
Fully Alive, Tyler Gage
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Fully Alive
Using the Lessons of the Amazon to Live Your Mission in Business and Life

Author: Tyler Gage

Narrator: Tyler Gage

Unabridged: 6 hr 7 min

Format: Digital Audiobook Download

Published: 08/01/2017


Synopsis

Fully Alive tells the story of an astoundingly successful young entrepreneur’s immersion in Amazonian indigenous spirituality, its life-changing impact on him, and how he integrated the lessons he learned to build a successful, socially responsible company, live a purposeful life, and make a difference in the world.

Building a start-up is like being thrust into the middle of the Amazon rainforest: living every day on the edge of your comfort zone, vulnerable to the unexpected challenges constantly being thrown your way, and constantly shifting to meet daily demands and do everything and anything you can to survive, let alone thrive.

Vulnerable, raw, and deeply transparent, Fully Alive reveals powerful tools and lessons that can teach all of us how to grow toward and beyond our personal edges, no matter our circumstances.

Tyler Gage shares his spiritual adventures and the business savvy that helped him create RUNA, a pioneering organization that weaves together the seemingly divergent worlds of Amazonian traditions and modern business, demonstrating how we can dig deeper to bring greater meaning and purpose to our personal and professional pursuits.

From suburban youth to immersion in the Amazon to entrepreneurial success, Tyler’s journey clearly shows that passion and opportunity can be found in the most unexpected places. Captivated by a rare Amazonian tea leaf called guayusa that had never been commercially produced, Tyler started RUNA to partner with the indigenous people of Ecuador to share its energy and its message with the world.

Using the spiritual teachings, lessons, and healing traditions of the Amazon as his guide, Tyler built RUNA from a scrappy start-up into a thriving, multimillion-dollar company that has become one of the fastest-growing beverage companies in the United States. With the help of investors such as Channing Tatum, Leonardo DiCaprio, and Olivia Wilde, RUNA has created a sustainable source of income for more than 3,000 farming families in Ecuador who sustainably grow guayusa in the rainforest. Simultaneously, RUNA has built a rapidly scaling nonprofit organization that is working to create a new future for trade in the Amazon based on respectful exchange and healing, not exploitation and greed.

Practical tools and lessons are woven throughout the story of Gage’s successes and failures, offering guidance on how to relate to obstacles as teachers and how to accomplish our personal and professional goals in the often uncertain circumstances we find ourselves in.

About Tyler Gage

Tyler Gage is the cofounder and CEO of RUNA, a social enterprise that makes energizing beverages with guayusa, a rare Amazonian tea.  RUNA now supports more than 3,000 farming families in Ecuador who grow guayusa organically, and RUNA products are sold in over 10,000 stores across the U.S. and Canada. For his work on RUNA, Tyler has been named a Forbes “30 Under 30 Entrepreneur” and the Citizen Leader of the Year by the Specialty Food Association. He is also the founder of PlantMed, an organization dedicated to building the world’s first centers for the practice, research, and preservation of Amazonian plant medicine. Gage and RUNA have been featured by ABC’s Nightline, National Geographic, Fast Company, and in Richard Branson’s book Screw Business as Usual.  


Reviews

Goodreads review by Nanette on June 28, 2017

Remarkable story that bridges two seemingly unreconcilable realities - between what is economic and ecologic, ancient and modern, sacred and profane. From downtown Manhattan to deep in the Amazon, Gage shows us that it is not only possible but necessary, if we are to build truly life-giving societie......more

Goodreads review by Shahnaz on August 10, 2018

Loved this book! Tyler Gage, co-founder of RUNA healthy energy drink, takes us through his experience of starting a company (technically, two companies and two foundations) built to be for profit and benefit indigenous farmers in the Ecuadorian Amazon. This isn't a book about tea. It's about followi......more

Goodreads review by John on March 20, 2018

Gage recounts the story of the development and marketing of Runa, an energizing tea drink based on the guayusa leaf found in the Amazon forest. It's an amazing story of going beyond being a do-gooder, of honoring sacred traditions of indigenous people, of social enterprise and entrepreneurship. Gage......more

Goodreads review by Melissa on August 09, 2017

Fully Alive was a brilliantly captivating read. Filled with heartfelt experiences, funny challenges, life lessons, and insightful business teachings, Gage clearly put his heart behind making this book transparent, raw, and relatable while keeping it light and entertaining. Filled with nuggets of wis......more

Goodreads review by Renae on August 06, 2017

This book is excellent, the author provided personal insights on his quest to bring this Amazonian tea to the USA. He shared his personal struggles with depression and anxiety, and the pros and cons of going into business without a background or degree in business. With the help of the right people,......more