From Impossible to Inevitable, Aaron Ross
From Impossible to Inevitable, Aaron Ross
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From Impossible to Inevitable
How SaaS and Other Hyper-Growth Companies Create Predictable Revenue 2nd Edition

Author: Aaron Ross, Jason Lemkin

Narrator: Steven Jay Cohen

Unabridged: 11 hr 12 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 10/22/2019


Synopsis

Why are you struggling to grow your business when everyone else seems to be crushing their goals? If you needed to triple revenue within the next three years, would you know exactly how to do it? Doubling the size of your business, tripling it, even growing ten times larger isn't about magic. It's not about privileges, luck, or working harder. There's a template that the world's fastest growing companies follow to achieve and sustain much, much faster growth.

From Impossible to Inevitable details the hypergrowth playbook of companies like Hubspot, Salesforce.com (the fastest growing multibillion dollar software company), and EchoSign—a.k.a. Adobe Document Services (which catapulted from $0 to $144 million in seven years). Whether you have a $1 billion or a $100,000 business, you can use the same insights as these notable companies to learn what it really takes to break your own revenue records.

Pinpoint why you aren't growing faster. Understand what it takes to get to hypergrowth. Nail a niche (the #1 missing growth ingredient). Discover what every revenue leader needs to know about building a scalable sales team. There's no time like the present to surpass plateaus and get off of the up-and-down revenue rollercoaster. Find out how now!

Reviews

Goodreads review by Jim Brown on March 23, 2016

Whether it's because of my current business challenges or just because it's a great book, I found the content in From Impossible to be extremely valuable. I highlighted parts of 110 pages (292 page book) and crashed Evernote twice while capturing all of my notes. While there are seven "parts" to the......more

Goodreads review by Korey on February 26, 2016

Should have followed their own advice about finding a niche. Mostly random flow with little new advice for entrepreneurs & employees. Didn't go deep enough on any topic. Offered very little new that wasn't already published on Saastr. Had trouble following who "I" was, which author was relaying a st......more

Goodreads review by Scott on October 19, 2018

The best part about this book is it's weakest part--it's very, very specific. This is a book on the structure and training of a sales team for a software startup that has a product that makes money already but don't have a viral growth rate. And it has a very specific approach to setting up your sal......more

Goodreads review by Jose on February 10, 2016

This is a must, really must read book for anyone working in B2B companies or startups. Aaron Ross, wrote the book "Predictable Revenue" and this new book is a complement and a revision of it. It's not only about sales and marketing, but this is a very important part of the book. He also talks about......more

Goodreads review by Michał on March 25, 2018

This book makes you think about sales as one of the sexiest skill one can learn.......more