Free Prize Inside!, Seth Godin
Free Prize Inside!, Seth Godin
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Free Prize Inside!
The Next Big Marketing Idea

Author: Seth Godin

Narrator: Seth Godin

Unabridged: 2 hr 58 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/10/2009


Synopsis

Purple Cow was the #1 bestselling marketing book on Amazon in 2003. Now in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to MAKE SOMETHING HAPPEN. The next big marketing idea is a proven strategy for making your products or services so remarkable that they practically sell themselves.

Purple Cow taught marketers the value of standing out from the herd, which is how companies like Krispy Kreme and JetBlue made it big. But it left readers hungry for more: How do you actually think up new Purple Cows? And how do you get them adopted by risk-averse Brown Cow companies?

Free Prize Inside delivers those answers and much more. It’s a fun guide to doing innovative marketing that really works when the traditional approaches have all stopped working. Thirty years ago, the best way to sell something was to advertise it on television. But today’s consumers are cynical, and your product or service had better be more than just hype and clever advertising. Even better, it ought to come with a market-changing innovation—a free prize inside.

You don’t have to spend a fortune to create something cool that virtually sells itself. Think of simple but powerful innovations like the Tupperware party, Flintstones vitamins, G.I. Joe (a doll just for boys), Lucille Roberts (a gym just for women), and frequent flier miles. Free Prize Inside will teach you how to create those kinds of blockbusters at your own company without a bunch of MBA-brainwashed marketers. You don’t have to be a genius—you just need curiosity, initiative, and a strategy for overcoming resistance when you champion your idea.

We’re all marketers now, no matter what our job titles. With Godin’s help, we can find the free prize that will transform our companies.

About Seth Godin

Seth Godin is the worldwide bestselling author of Permission Marketing, Unleashing the Ideavirus, and Survival is not Enough. He is a renowned public speaker, has started several successful companies, and is a contributing editor at Fast Company Magazine.

In 2003, Seth Godin's Purple Cow challenged organizations to become remarkable-to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years.


Reviews

Goodreads review by Laura

My 9th Seth Godin book—they all contain valuable nuggets. This one was relatively short and sweet, and even though it was published in 2004, there are still great insights/reminders. “You can keep waiting to get plucked from obscurity, or you can learn how to champion your project one person at a ti......more

Goodreads review by Jason

2023 reads, #32. Digested as a synopsis through the summarizing service Blinkist. In fact, this is my first week on Blinkist, and one of the things I only realized today is that sometimes your automated playlist in the app can suddenly switch over to "recommended listens," where suddenly it's Blinki......more

Goodreads review by Dane

Seth Godin’s books are always enlightening, and this one is no different – here, Godin explains how the classic idea of a free prize inside a box of cereal was often enough to make customers pick your brand over your competitors, even if that free prize was of a low value. According to Godin, you ca......more

Goodreads review by Jeridel

Upping my game with a free prize from the library!......more