Franchise, Marcia Chatelain
Franchise, Marcia Chatelain
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Franchise
The Golden Arches in Black America

Author: Marcia Chatelain

Narrator: Machelle Williams

Unabridged: 10 hr 37 min

Format: Digital Audiobook Download

Published: 01/07/2020


Synopsis

From civil rights to Ferguson, Franchise reveals the untold history of how fast food became one of the greatest generators of black wealth in America.

Often blamed for the rising rates of obesity and diabetes among black Americans, fast food restaurants like McDonald's have long symbolized capitalism's villainous effects on our nation's most vulnerable communities. But how did fast food restaurants so thoroughly saturate black neighborhoods in the first place? In Franchise, acclaimed historian Marcia Chatelain uncovers a surprising history of cooperation among fast food companies, black capitalists, and civil rights leaders, who—in the troubled years after King's assassination—believed they found an economic answer to the problem of racial inequality. With the discourse of social welfare all but evaporated, federal programs under presidents Johnson and Nixon promoted a new vision for racial justice: that the franchising of fast food restaurants, by black citizens in their own neighborhoods, could finally improve the quality of black life. Synthesizing years of research, Franchise tells a troubling success story of an industry that blossomed the very moment a freedom movement began to whither.

About Marcia Chatelain

Marcia Chatelain is a Provost's Distinguished Associate Professor of History and African American Studies at Georgetown University. She is a leading public voice on the history of race, education, and food culture. The author of South Side Girls: Growing up in the Great Migration, Chatelain lives in Washington, DC.


Reviews

Goodreads review by Erik09 on November 01, 2007

good information about the history of sport......more

Goodreads review by Mike on November 01, 2007

Not as good as the one McCambridge wrote about the NFL, but still interesting.......more

Goodreads review by George on August 15, 2021

Fun, gossipy read about a magazine that had a nice run as one of the centerpieces of U.S. sports culture for decades. Author did a great job of getting many SI staffers to trash talk each other, often on the record. Entertaining and infuriating personalities come shining through, and the author has......more

Goodreads review by Trevor on September 28, 2023

I found this one at a thrift store a few months back, for a buck. It's a very good look at the history of America's premier sports magazine, all the ups and downs of its history within the confines of the twentieth century and the development of sports as more than just a distraction and a pastime.......more

Goodreads review by Grant on March 02, 2015

In this review I will be overviewing the book "The Franchise" by Michael MacCambridge. I came across this book when looking for books for sports illustrated which is my ed fair subject. I picked this book up so that I could learn more about sports illustrated. This book is about the history of sport......more