Franchise Your Business, Mark Siebert
Franchise Your Business, Mark Siebert
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Franchise Your Business
The Guide to Employing the Greatest Growth Strategy Ever

Author: Mark Siebert, John Leonesio

Narrator: Al Kessel

Unabridged: 12 hr 47 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 11/13/2018

Synopsis

Expert franchise consultant Mark Siebert delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising.

Learn how to:

● Evaluate your existing businesses for franchisability

● Identify the advantages and disadvantages of franchising

● Develop a business plan for growth on steroids

● Evaluate legal risk, obtain necessary documents, and protect intellectual property

● Create marketing plans, build lead generation, and branding for a new franchise

● Cultivate the franchisee-franchisor relationship

Reviews

Goodreads review by Darren on February 22, 2016

Franchising as a way of developing and growing a business is a popular activity, yet even though it can appear to be a shortcut for many to start and operate a business, it still remains hard work and can come with its own particular risks and challenges. This book turns things around and looks at m......more

Goodreads review by Kate on July 13, 2021

As comprehensive as it gets. Working with the author’s company while simultaneously reading this guide was the perfect reinforcement for learning the world of franchising - the focus on structural integrity and genuine care in relationships is consistent between the book and my conversations with hi......more

Goodreads review by Omar on October 30, 2021

An amazing guide for business owners who aim at franchising their business, start from basic definitions to little more complex points to consider.......more

Goodreads review by Patricia on January 23, 2019

A perfect book for deciding what to do next.I found this book valuable in helping me to understand how to think about franchising.......more

Goodreads review by Ibrahim on October 27, 2020

Great, yet very basic guide to do franchising.......more

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