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Forget The Funnel
A Customer-Led Approach For Driving Predictable, Recurring Revenue
Author: Claire Suellentrop, Georgiana Laudi
Narrator: Georgiana Laudi, Claire Suellentrop, Adam Clark
Unabridged: 2 hr 21 min
Format: Digital Audiobook Download
Publisher: Lioncrest Publishing
Published: 08/18/2023
Categories: Nonfiction, Business & Economics, Business Development, Marketing, Sales & Marketing
Includes:
Bonus Material
Synopsis
Your product is great. So why is marketing it so hard?
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
Many SaaS companies struggle with marketing. Teams try everything they can to drive more traffic, leads, and signups. Yet revenue growth remains…lumpy. Slow. Frustratingly inconsistent.
If this sounds familiar, the problem isn’t you or your ideas; it’s that you’re guessing at what resonates with your target customers. In Forget the Funnel, Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they've developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. This framework helps you get inside your customers’ heads, map and measure your customers’ experience, and uncover which tactics will actually move the needle for your company.
It’s time to stop guessing. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.