Focus, Heidi Grant Halvorson
Focus, Heidi Grant Halvorson
List: $27.98 | Sale: $19.59
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Focus
Use Different Ways of Seeing the World for Success and Influence

Author: Heidi Grant Halvorson, E. Tory Higgins

Narrator: Karen Saltus

Unabridged: 7 hr 20 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 04/18/2013


Synopsis

We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you.

Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath.

Reviews

Goodreads review by Martin on March 25, 2014

Left brained, right brained. Extroverts, introverts. We have been taught all our lives to divide people by this criterions. If you have ever felt like there's something odd with such categorizations, and wondered what's the drive behind our actions, this will be like finding holy grail. In the begin......more

Goodreads review by Michelle on December 02, 2013

Overall a fast and easy read. Describes two ways people can see the world: "prevention-focused" and "promotion-focused". Prevention-focused people try to avoid losses and are motivated by the status-quo and keeping things working unless there is a real, proven reason to change things up. Promotion-f......more

Goodreads review by Mihaela on February 05, 2020

Un 3 cu indulgenţă, mi-e greu să cred că după 20 de ani de cercetare DOI oameni au scris această carte care spune, greoi, repetitiv, adesea pueril, ceea ce Carol S. Dweck a realizat şi EXPLICAT extraordinar în cartea "Mindset". Pe scurt, cartea focus împarte oamenii în două categorii (extreme!): cu......more

Goodreads review by Kent on April 25, 2016

This book is based on a very simple principle: your dominant focus is either promotion or prevention. Generally, East Asians are prevention focused, as are your other stereotypes: Senior Citizens, accountants, attorneys, engineers, and bureaucrats. Their job is to make sure things don't go wrong and......more