Fix This Next, Mike Michalowicz
Fix This Next, Mike Michalowicz
8 Rating(s)
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Fix This Next
Make the Vital Change That Will Level Up Your Business

Author: Mike Michalowicz

Narrator: Mike Michalowicz

Unabridged: 6 hr 42 min

Format: Digital Audiobook Download

Publisher: Penguin Audio

Published: 04/28/2020


Synopsis

From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur.

The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.

Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.

*Includes exclusive author commentary throughout the audiobook and a bonus author interview at the end of the program.

About The Author

Mike Michalowicz (mi-CAL-low-wits) launched and sold two multimillion-dollar companies and is the author of Profit First, The Pumpkin Plan, Clockwork, and The Toilet Paper Entrepreneur. He is the host of the American Express Turning Points podcast, and he is a popular speaker who has shared his insights on business and entrepreneurship at TEDx, CreativeLive, INCmty, and others. His columns have appeared in The Wall Street Journal, Box Pro magazine, Entrepreneur, OPEN Forum, Harvard Business Review, and more.


Reviews

Goodreads review by Denis

Книга для малого бизнеса. Хорошая постановка вопроса - как понять, на чем сфокусироваться в данный момент. Предложенное разбиение на стадии развития бизнеса кажется выдуманным из головы. Какие-то полезные мысли при прочтении все же возникли, хоть с книгой, напрямую и не связаны......more

Goodreads review by Scott

This is a great overview of the stages of building a business--his version of Maslow's hierarchy of needs for businesses. In one way, it's a restatement of what many others have said in that the individual elements aren't new. But the big insight of the book is to stack rank them, so that you can kn......more

Goodreads review by Hope

Not a huge fan of this book compared to his others. I do think his methodology on quickly identifying what needs to be addressed next can be helpful but more for those who are not used to having to make a small business “work”. If you have an understanding of basic business fundamentals and how/when......more

Goodreads review by Sarai

An extremely helpful framework for prioritizing issues within your business. I know I will return to this book again and again when I feel overwhelmed with all the fires I need to put out every week.......more

Goodreads review by Aaron

Michalowicz discusses the Business Hierarchy of Needs. In 1943, Abraham Maslow identified what has now become known as Maslow’s hierarchy of needs. Maslow’s theory states that there are five categories of human need: physiological, safety, belongingness, esteem, and self-actualization. In order for......more


Quotes

"As a fellow business author, I rarely read anything in my own genre—but I make an exception for every one of Mike's books. I always go away feeling educated, challenged, and fired up to make improvements in my business. (I'm still not going to wear a vest, though.)"
-Chris Guillebeau, author of The Money Tree and Side Hustle

“Mike is a genius.”
-Don Miller, author of Building a Story Brand

“Similar to the human body, a business has specific needs for it to grow healthily. Fix This Next explains the make-up of your business and how to pinpoint where its health it compromised’
-JJ Virgin, author of The Virgin Diet

“All small business owners get stuck and are not sure what to do next. Mike Michalowicz shows you the very next step in growing your business right now.”
-Barry Moltz, Small Business Expert

“Every single business coach should be using the Fix This Next process for every client they work with. No question.”
-Taki Moore, author of Million Dollar Coach