Find Your Red Thread, Tamsen Webster
Find Your Red Thread, Tamsen Webster
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Find Your Red Thread
Make Your Big Ideas Irresistible

Author: Tamsen Webster

Narrator: Tamsen Webster

Unabridged: 4 hr 5 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 05/31/2022

Includes: Bonus Material Bonus Material Included

Synopsis

Make your idea irresistible.

You have a terrific idea. It's so powerful that it could change a life, a market, or even the world. There's just one problem: others don't see its power—yet. If you truly value the possibility of your idea, then you're ready to find your Red Thread—the through line that connects your idea to your audience's hearts and minds.

The best part is, the Red Thread already exists. It's the connection that makes the invisible link between your audience's problem and your solution tangible—and actionable. With the Red Thread, you'll inspire audiences to act and get the outcome you're both looking for.

Renowned speaker, consultant, and TEDx idea strategist Tamsen Webster shares the same step-by-step process she's taught to hundreds of clients, helping them deliver memorable presentations, keynotes, marketing campaigns, TED talks, and more. Once you master this process, you'll be able to guide your audience through the maze of ideas and options—and through the maze of their own minds.

About Tamsen Webster

Tamsen Webster has spent the last twenty years helping experts drive action from their ideas. Part message strategist, part storyteller, part English-to-English translator, her work focuses on how to find and build the stories partners, investors, clients, and customers will tell themselves-and others. Tamsen honed her expertise through work in and for major companies and organizations such as Johnson & Johnson, Harvard Medical School, and Intel, as well as with start-ups that represent the next wave of innovation in life science, biotech, climate tech, fintech, and pharma. For over seven years, she's served as executive producer and idea strategist for one of the oldest locally organized TED talk events in the world (TEDxCambridge). Tamsen was a reluctant marathoner . . . twice; is a champion ballroom dancer (in her mind); and learned everything she knows about messages, people, and change as a Weight Watchers leader. True story.

Reviews

Goodreads review by Nidhi

The human mind is an atom bomb of ideas and any idea can make be as strong as the power of a nuclear bomb, right? Here is this book that deals with the idea of getting an idea. The author says many ideas come to our minds but we can not execute all of them in our life. But which idea to execute is o......more

Goodreads review by Bookreadersclub

How would you persuade individuals to purchase any thought from you? Do you feel your ideas make a convincing pitch deck? How to determine if an idea is worthy for a pitch deck? People struggle with this predicament, more than they actually admit to. We all think of a great idea to possess extraordin......more

Goodreads review by Kevin

A powerful book that walks you step by step on how to take your idea and turn it into a message that can change the world. An incredibly powerful and useful process for anyone in business, nonprofits, government or life. Not only does it lay out the necessary ingredients to build an effective messag......more

Goodreads review by Chris

Anyone who actually reads my reviews will see that I'm on an entrepreneurship/marketing tear of late. The last book I read on Marketing, Storybrand was pretty good- keeping the monomyth in mind while marketing an idea. But that book and escaping the build trap both hinted that I could let the produc......more

Goodreads review by Blake

As I read through Find Your Red Thread, I realized how a lot of my ideas come and go as most I seem to forget later on. I was bad at keeping track of them and something that I have always failed to act upon was putting those ideas "to paper". We know our ideas are powerful, but others just don't see......more

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