Fascinate, Revised and Updated, Sally Hogshead
Fascinate, Revised and Updated, Sally Hogshead
1 Rating(s)
List: $23.99 | Sale: $16.79
Club: $11.99

Fascinate, Revised and Updated
How to Make Your Brand Impossible to Resist

Author: Sally Hogshead

Narrator: Sally Hogshead

Unabridged: 7 hr 39 min

Format: Digital Audiobook Download

Publisher: HarperAudio

Published: 04/26/2016

Includes: Bonus Material Bonus Material Included


Synopsis

Why is Jägermeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?And then there’s the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.This extensively revised and updated edition includes Hogshead’s latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.This new edition includes a free assessment tool called the Brand Fascination Profile, which will help you earn attention in any environment.Dive into the science of fascination and learn how to:Increase prices with ideas from poker to Play-DohBuild revenue by learning about the $14 million license plateGet better leads through hypnosis by Sigmund Freud and Steve JobsAttract raving fans by following the cult of pistachio ice creamWhether you realize it or not, your brand is already applying one of the seven Advantages Hogshead describes here:  Innovation, Passion, Power, Prestige, Mystique, Alert, or Trust. The question is, how can you apply these core Advantages to stand out in a crowded and distracted world? Hundreds of large corporations, small businesses, and universities—including Twitter, IBM, Porsche, and New York University—use the Fascinate system to captivate their customers. Why? The answers are in this book.

About Sally Hogshead

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.


Reviews

Goodreads review by Peyton on December 19, 2020

Snapshot Review: Interesting and original. Scientific? No. Useful to an extent. Full Review: I like how Sally categorizes the 7 emotional triggers. The problem is, in the second edition of this book she changed them! I have both versions and she changes around Vice for Passion or something like that......more

Goodreads review by Nikolas on December 31, 2017

When we worked together, my brother often said, “You know me, I ride for the brand.” His comment, born from our love of the Western and the reality of our step-father’s livelihood is a strong reminder of what we mean when we talk about branding. In the days before ear tags, cattle had their flesh se......more

Goodreads review by PG on April 28, 2021

The 7 Brand Advantages are great templates for narrowing on how you want to express your brand identity so for that I'll give it three stars, but this book is annoying to read. Just loot the information from those few chapters (read with your brand in mind for context) then put it back on the shelf.......more

Goodreads review by Lauren on March 14, 2024

The audio book was awesome. I’ve sent this to a few friends now. There’s so much that at one point I stopped taking notes and decided to listen though once. Get my fascinate team copies (have them do a full listen) - and then we reread this slowly, together, and make actionable steps. We’ll do the se......more

Goodreads review by Moni on August 23, 2021

Obsessed with this book. I love reading in digital, Kindle, but this book is a guide I need to look at every day, ai need the hard copy, wow. It blower my mind, if only we all new our Fascination, I did made the test and the results were fascinating, now after reading the book, everything makes sens......more