Fall in Love with the Problem, Not th..., Uri Levine
Fall in Love with the Problem, Not th..., Uri Levine
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Fall in Love with the Problem, Not the Solution
A Handbook for Entrepreneurs

Author: Uri Levine

Narrator: Perry Daniels

Unabridged: 11 hr 48 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 01/17/2023


Synopsis

Unicorns—companies that reach a valuation of more than $1 billion—are rare. Uri Levine has built two.

And in Fall in Love with the Problem, Not the Solution, he shows you just how he did it.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date, and which Google acquired in 2013 for $1.15 billion—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies.

Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike. He offers tips on: firing and hiring; disrupting "broken" markets; raising funding; understanding your users; reaching product market fit; making scale-up decisions; going global; and deciding when to sell.

Fall in Love with the Problem, Not the Solution empowers you to build a successful business by identifying your consumers' biggest problems and disrupting the inefficient markets that currently serve them.

Reviews

Goodreads review by Sebastian on April 26, 2025

A very decent book on start-up entrepreneurship, especially setting up a proper mindset to get any chance to succeed. To be absolutely frank, you can read all this (in more extended way) in many other books already: Lean Startup, Marty Cagan's series, Elad Gil's HGH or Hoffman's Blitzscaling, BUT the......more

Goodreads review by Marius on April 25, 2023

A must read to anyone involved in building startups or investing into them. Extremely insightful, well structured, no bull-shitting. And a bunch of experience to learn from!......more

Goodreads review by Ludvig on August 21, 2024

Particularly liked the discussion around and measurement of product-market fit, previously mysterious to me - here, Uri makes it actionable and actually useful. The discussion around hiring, emphasising the importance of firing, was useful in that it gave a quite contrarian perspective, also made me......more

Goodreads review by Simonas on July 12, 2023

Turbūt labiausiai "no bullshit" verslo knyga kokią esu skaitęs. Parašė Waze įkūrėjęs ir knyga eina apie start-up managementą miksuojant su pavyzdžiais iš Waze istorijos ir kitų start-upų, į kuriuos autorius yra investavęs. Negali patikrinti ar visi patarimai yra teisybė, bet nieko nevyniojama į vatą......more

Goodreads review by Elie on July 24, 2024

This book was actually really awesome. The title/cover might seem a bit a clickbait, but don't be fooled by the advertisement. Internally is the story of Uri Levine and the journey of Waze and other startups the author was involved in. It provides an exquisite blend of startups, marketing, finance a......more