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Through this book, we intend to explore the different aspects of Facebook marketing. From the way business is conducted on the platform to the tools that are utilized by Facebook marketers. We will discuss all of them and talk about how Facebook has created a new era of marketing for brands.We will also take a look at some successes and failures that brands have had on Facebook which can be used by you if you plan to use Facebook to market your brand. With an insight into Facebook marketing and how it works, you should be able to make business decisions regarding the marketing of your brand with more clarity.