Extreme Toyota, Emi Osono
Extreme Toyota, Emi Osono
2 Rating(s)
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Extreme Toyota
Radical Contradictions That Drive Success at the World's Best Manufacturer

Author: Emi Osono, Hirotaka Takeuchi, Norihiko Shimizu

Narrator: Sean Pratt

Unabridged: 8 hr 13 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 05/14/2008


Synopsis

To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. It is both efficient and redundant; it cultivates an environment of stability and paranoia; it is hierarchical and bureaucratic, but encourages dissent; it demands that communication be simplified while building complex communication networks. These contradictions are rampant at Toyota because its culture and managers intentionally embrace contradiction, opposites, and paradox.
Granted unprecedented access to the inner workings of Toyota, the authors spent six years researching the company and performing more than 220 interviews with Toyota employees, distributors, and car dealers in order to determine what makes Toyota one of the world's best companies.
Extreme Toyota offers an inside look at the radical contradictions within the company, created by its own management, and how these help Toyota outperform its competition. By putting a premium on creativity and paradoxical thinking as a corporate resource, Toyota has become the best car manufacturer and one of the most successful companies on earth. This audiobook takes a fascinating inside look at what makes Toyota tick.

Reviews

Goodreads review by Joe on January 28, 2013

I enjoyed the book, maybe not just as a management book but also because it gave a better understanding of how things work in a motor vehicle company, always interesting to those of us at enjoy our cars! The book is built on the theory that Toyota works differently from other organizations in that is......more

Goodreads review by Justin on April 09, 2015

My interest in this book was to greater understand one of the biggest engines of economic growth where I live in central Kentucky. Most of my neighbors work on the Toyota assembly line in Georgetown or one of their suppliers in the surrounding area. I recognize the enormous economic impact Toyota ha......more

Goodreads review by Alberto on February 22, 2017

Fantastic book about the Toyota Way.......more

Goodreads review by Indah Threez on November 07, 2009

Great book to learn.......more

Goodreads review by Ashwell on July 19, 2013

Very good principles for management and leadership......more