Extraordinary PR, Ordinary Budget, Jennifer R. Farmer
Extraordinary PR, Ordinary Budget, Jennifer R. Farmer
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Extraordinary PR, Ordinary Budget
A Strategy Guide

Author: Jennifer R. Farmer

Narrator: Caroline Miller

Unabridged: 3 hr 56 min

Format: Digital Audiobook Download

Published: 06/26/2017

Synopsis

Low Cost, High Impact!Public relations is a make-or-break factor for all organizations, especially those that are small or mission driven. While it can be tempting to think that PR is a luxury only larger organizations can afford, PR expert Jennifer R. Farmer shows how her CCRR framework—being credible, creative, responsive, and relentless—is the silver bullet for even cash-strapped organizations. Farmer emphasizes that effective public relations is in fact an essential component of organizational development—people need to know about you for your organization to have maximum impact. Her CCRR framework leverages tools everyone has access to, from social media to brand transparency, and requires attentiveness more than money. Farmer shows you that, no matter how modest your budget, you can build a cost-effective communications strategy that will help you break through the noise in an information-overloaded world.

About Jennifer R. Farmer

Jennifer R. Farmer is a writer, trainer, and activist who has worked with a host of entrepreneurs, social justice organizations and advocates, and progressive faith-based leaders including Michael Render ("Killer Mike"), Bishop William J. Barber II, and Edgar Villanueva. Farmer is the founder of Spotlight PR LLC, which specializes in strategy and training for leaders and groups committed to racial justice, and is the author of Extraordinary PR, Ordinary Budget. Her work has appeared in Sojourners, The Root, LifeHack.org, HuffPost, and the Chronicle of Philanthropy, among others. She is the mother of two and lives in northern Virginia.

Reviews

Goodreads review by Thelma on October 17, 2020

A well-written book on public relationship skills. The author takes us through her career journey sharing lessons learned as well as her successes. She shares her winning formula which is the distinct usage of” Principles of Extraordinary Public Relations” which are: - being credible, creative, resp......more

Goodreads review by Abigail on January 09, 2021

A useful, practical read. As someone who has PR responsibilities (in a small business with an ordinary budget), there were refreshing reminders in the book on actions one can take, as well as the mental and emotional fortitude that one should build in this profession. I would have appreciated more org......more

Goodreads review by Lina on October 09, 2020

I rarely read business related books but the description really attracted me since I’m a member of an organization I hold very close to my heart. The book is very based on the author's experience which I personally enjoyed a lot! It is basically a guide on how to put communications in use to break th......more

Goodreads review by Amy on October 19, 2017

Extraordinary PR Ordinary Budget: A Strategy Guide didn't hit the mark for me. There were too many common sense items as well as too many generalized items. I wanted specific examples, resources, and the pros and cons of the various options available for PR. Too much of the book focused on the autho......more

Goodreads review by Akinlade on September 26, 2020

Extraordinary PR, Ordinary Budget is a must read for anyne who intends to venture into the communications and PR industry. It is a handbook that contains not only the four critical principles of communications (being credible, creative, responsive and relentless) it also contains numerous examples a......more

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