Extended Reality in Practice, Bernard Marr
Extended Reality in Practice, Bernard Marr
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Extended Reality in Practice
100+ Amazing Ways Virtual, Augmented and Mixed Reality Are Changing Business and Society

Author: Bernard Marr

Narrator: Dennis Kleinman

Unabridged: 7 hr 28 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 07/13/2021


Synopsis

Discover one of the biggest business trends of today

Extended reality (XR for short)—which encompasses virtual reality, augmented reality, and mixed reality—is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences which are promising to transform many businesses and industries.

In this book, bestselling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries. He introduces the three main branches of extended reality—virtual, augmented, and mixed reality. You will discover how businesses and organizations are implementing the technology, with case examples, including some of the world's biggest brands, to showcase how they are starting to use XR in practice.

Extended Reality in Practice is a must-listen for anyone wanting to learn exciting and entirely new ways for people to experience the world around them—and for businesses, new ways to connect and engage with customers and improve business processes.

Reviews

Goodreads review by Jussi on December 02, 2022

Easy to read and informative. Excellent intro to possibilities and current applications of XR technologies in various fields of business. Reading this really gave me a head start and lots of conversation openers in my job as a hub master in XR research center / start-up incubator. I use weekly some......more

Goodreads review by Jorg on December 09, 2023

work in a company that also deals with XR products and opportunities. The book is more for newcomers in the field but does provide a vast number of examples of VR, AR and XR in our daily lives. I must admit that there are many many examples which were interesting to read. But having said that the exa......more