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Experimentation Works
The Surprising Power of Business Experiments
Author: Stefan H. Thomke
Narrator: Walter Dixon
Unabridged: 7 hr 44 min
Format: Digital Audiobook Download
Publisher: Gildan Media
Published: 04/21/2020
Includes: Bonus Material
Synopsis
This book guides you through best practices in business experimentation, illustrates how these practices work at leading companies, and answers some fundamental questions, including what makes a good experiment?, how do you test in online and brick-and-mortar businesses?, and how do you build an experimentation culture?