Evergreen, Noah Fleming
Evergreen, Noah Fleming
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Evergreen
Cultivate the Enduring Customer Loyalty That Keeps Your Business Thriving

Author: Noah Fleming

Narrator: Noah Fleming, Walter Dixon

Unabridged: 7 hr 23 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 02/01/2015

Includes: Bonus Material Bonus Material Included


Synopsis

Loyal customers are the beating heart of every great business.

So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have?

Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return.

A better solution is to shift resources from attracting new customers to engaging the base--the path to stable growth, season after season. The book's entertaining stories and action steps reveal how anyone can:
Cultivate the 3Cs of evergreen companies: character, community, and content

Build loyalty programs that turn satisfied customers into enthusiastic advocates

Nurture profitable customers while pruning those who sap time and money

Inject authenticity into social media communications (and decipher once and for all what that actually really means!)

Invert the expectations gap that can drive customers away From Internet startups and mom-and-pop businesses to multinational giants, strong companies are rooted in customer retention.
Evergreen helps anyone merge high-tech tools with the personal touch to forge lasting bonds and steady profits.

About Noah Fleming

Noah Fleming is the author of The Customer Loyalty Loop. His firm, Fleming Consulting & Company, has helped companies ranging from several million to over $5 billion in annual revenues exploit new opportunities and correct costly oversights. He is routinely quoted and mentioned in publications like the New York Times and Forbes. Fleming publishes his weekly newsletter, “The Tuesday Tidbit,” for over 30,000 readers. Find out more at NoahFleming.com.


Reviews

A long book with profitable substance on the most proficient method to keep our business evergreen. Author (Noah Fleming) discusses the significance of turning our emphasis on existing clients as opposed to concentrating on obtaining new clients. Couple of procedures recorded on this book to keep th......more

Goodreads review by Jewel

This book has a very intuitive message in don't focus so much on gaining new customers that you ignore your existing ones. The 3 Cs of Community, Content and Character strike a balance between knowing who your customers are (in segments, not in generalities), what your product/message is to those cu......more