Escaping the Build Trap, Melissa Perri
Escaping the Build Trap, Melissa Perri
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Escaping the Build Trap
How Effective Product Management Creates Real Value

Author: Melissa Perri

Narrator: Erin deWard

Unabridged: 6 hr 44 min

Format: Digital Audiobook Download

Publisher: Tantor Media

Published: 06/30/2020

Includes: Bonus Material Bonus Material Included

Synopsis

To stay competitive in today's market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer's needs.

In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You'll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores:

● Why organizations ship features rather than cultivate the value those features represent

● How to set up a product organization that scales

● How product strategy connects a company's vision and economic outcomes back to the product activities

● How to identify and pursue the right opportunities for producing value through an iterative product framework

● How to build a culture focused on successful outcomes over outputs

About Melissa Perri

Melissa Perri believes the key to creating great products is growing great product leaders. As the CEO and founder of Produx Labs, she helps companies effectively scale their product organizations. Melissa also founded the online school Product Institute and started a program to train the next generation of chief product officers. She is an internationally recognized, sought-after keynote speaker. Melissa graduated from Cornell University with a BS in operations research and information engineering.

Reviews

Goodreads review by Adrian on December 31, 2018

A super book. If you’re struggling to become a product-led organisation then this needs to be on your bookshelf. From organisational culture to the product management role Melissa has delivered a great guide to spotting and solving the problems companies have shifting from an output to an outcome fo......more

Goodreads review by Sebastian on January 05, 2023

This book is dedicated to PRODUCT management. Wait, not precise enough. It's dedicated ONLY to building the CORRECT product (instead of e.g., building the project CORRECTLY). This is not an issue, I just wanted to set the expectations correctly. In general, it's one of the best books on product mgmt......more

Goodreads review by Paul on August 26, 2019

Product-led company nirvana and how to get there Apart from the fact that the 6 questions at the back of the book make it worth the read all on their own, the rest of this great book covers what it take to build a true product-led company where anything (everything) is possible. I really enjoyed the......more

Goodreads review by Aeon on December 28, 2020

With great hope, I start to read this book but just got fairly disappointed in the middle. Although this book provides good examples of specific situations: PMs rushing to solutions instead of focusing on the reason, it failed to provide deep insight in all aspect it inspired to address. The strateg......more

Goodreads review by Mindaugas on January 03, 2025

Product managers are not the mini-CEOs of a product, yet 90% of the job postings I have seen for product managers describe them as being the mini-CEO. The best book on product-management I've read so far, and one that I will recommend first to any product manager in any organisation that's bigger tha......more

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