Escape Velocity, Geoffrey A. Moore
Escape Velocity, Geoffrey A. Moore
List: $23.99 | Sale: $16.79
Club: $11.99

Escape Velocity
Free Your Company's Future from the Pull of the Past

Author: Geoffrey A. Moore

Narrator: Rick Adamson

Unabridged: 6 hr 6 min

Format: Digital Audiobook Download

Published: 09/06/2011

Includes: Bonus Material Bonus Material Included


Synopsis

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of AppleInEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient their organizations to meet a new era ofcompetition. The world’s leading high-tech business strategist, Moore connectsthe dots between bold strategies and effective execution, with an action planthat elucidates the link between senior executives and every other branch of acompany. For readers of Larry Bossidy’s Execution,Clay Christensen’s Innovator’s Solution, and Gary Vaynerchuck’sCrush It!, and for anyone aiming for the pinnacle of business success, EscapeVelocity is an irreplaceable roadmap to the top.

About Geoffrey A. Moore

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.


Reviews

Goodreads review by Scott on September 16, 2018

This book is another mixed bag. Some parts are worth a five star rating. But the book as a whole isn't put together well. First, it's very formal and technical in it's writing style--like a business school PhD paper. I say PhD because it's got real depth and insight, but also because he seemed to lo......more

Goodreads review by Magnus on March 06, 2019

Some good points but very enterprisey kind of book. Useful in organisations with many layers of managers.......more

Goodreads review by Tõnu on April 19, 2020

Not as groundbreaking as Crossing the Chasm, but generally useful read. Companies have a structural bias for investing in things today that cause it to starve out the new products and services that will generate growth in the next 2 -3 years. Hierarchy of powers: Category Power – the demand for a clas......more

Goodreads review by Omar on February 09, 2021

It feels too vague except some realistic examples, but the end it doesn’t feel you’d understand what’s needed to escape the velocity......more

Goodreads review by Neeraj on August 01, 2020

It provides a series of frameworks for big companies to continue investing in linear and non-linear growth and innovation projects. It focuses on companies having outside-in focus vs many established companies who tend to start solving problems for themselves after a period of time.......more