Duct Tape Selling, John Jantsch
Duct Tape Selling, John Jantsch
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Duct Tape Selling
Think Like a Marketer - Sell Like a Superstar

Author: John Jantsch

Narrator: John Jantsch

Unabridged: 7 hr 53 min

Format: Digital Audiobook Download

Publisher: Ascent Audio

Published: 09/09/2014


Synopsis

Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head.

It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise.

In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you:
Create an expert platform
Become an authority in your field
Mine networks to create critical relationships within your company and among your clients
Build and utilize your Sales Hourglass
Finish the sale and stay connected
Make referrals an automatic part of your process
As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’

“I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”

About John Jantsch

John Jantsch is the creator of the Duct Tape Marketing System. For more than twenty years he has coached and consulted small business owners and independent professionals in simple and low-cost methods for growing and promoting their businesses. His blog, Duct Tape Marketing, was recognized by Forbes magazine as the best blog on small business and marketing.


Reviews

Goodreads review by Jeffrey

This book (despite its cheesy name) was about a new philosophy of selling by teaching and establishing yourself as an expert in your field. I read it in parallel with The Start-Up of You: Adapt to the Future, Invest in Yourself, and Transform Your Career which is about careers, however they have man......more

Goodreads review by Mihai

The world has become a strange place for those that lack the spirit of novelty running through their veins. Most of the jobs we see today will be replaced by robots in the next 15 years. This probably seems a bit out of whack but all facts point to it. It's enough to consult books and like The End o......more

Goodreads review by Kevin

The words marketing and selling get tossed around a lot. People from either discipline often think of them separately. As a business owner (and actually long before that), I consider them joined at the hip – in fact, in my company, the line between them is pretty blurred. This book written by the bes......more

Goodreads review by Stan

Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar is the third book I have read that John Jantsch has written. I also had the privilege to see him speak at Social Media Marketing World. I am a fan of his message and this book did not disappoint. Basically, you must bring value to th......more