Duct Tape Marketing Revised and Updated
The World's Most Practical Small Business Marketing Guide

Great book for small business owners trying to figure out how to market on a budget.......more

A comprehensive guide to small business marketing. Unfortunately the author strayed into offering specific technology recommendations. While marketing advice ages like wine, technology advice ages like yogurt.......more

I liked the definition of marketing as "getting someone who has a need to know, like, and trust you". The Good: The author took a human-centric view of marketing as being about building relationships with people through quality engagement at every stage of the customer life cycle. His focus on nuanc......more

I read this book in 2020. Alot of the examples and ideas in this book are outdated. This book is really tough to read because it is almost like reading a recipe book. I started skimming the book for the second part of the book. I learnt a few useful things from the book. But I have to dig really har......more

Good information This book mostly gives information on marketing for brick and mortar shops or service industries. He does touch on internet marketing in the second to last chapter, and I bought the book for more of the online marketing help. All of his information is very good and well written and o......more